Privacy Policy

Master Ceilings & Drywalling Last updated: 16 July 2026

1. Introduction

Master Ceilings & Drywalling (“we”, “us”, “our”, “the Company”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”). This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and the rights you have over your information when you visit our website, submit a quote request, or contact us through any of our channels.

By using our website or submitting your information to us, you agree to the terms of this Privacy Policy.

2. Who We Are

Company name: Master Ceilings & Drywalling Physical address: 233 Ruimte Weg Weirda Park, Centurion, Gauteng, South Africa Company registration number: 2025/421072/07 Email: cherise@masterbrush.co.za Phone: 079 238 1996

Information Officer: Chrise Information Officer email: cherise@masterbrush.co.za

Every organisation processing personal information in South Africa is required to appoint an Information Officer and register them with the Information Regulator. The Information Officer is responsible for POPIA compliance and is the contact point for any privacy-related queries or complaints.

3. What Personal Information We Collect

We collect personal information you provide directly to us, including:

Full name
Contact number
Email address
Physical address, suburb, or project location
City
Business name, job title, and role (where you enquire on behalf of a company)
Details about your project (type of work, project size, timeline)
Any other information you choose to include in a message or enquiry

We also collect information automatically when you interact with our website or advertising:

IP address and general location data
Browser and device type
Pages viewed and time spent on our site
Referral source (for example, which search engine or advertisement brought you to our site)
Google Click Identifier (GCLID) and UTM parameters, used to measure which advertising campaign led to your enquiry
Cookies and similar tracking technologies (see Section 8)

If you submit an enquiry through a Google Ads lead form, Google collects and shares with us the information you provide directly within that form (such as your name, phone number, email, and answers to any qualifying questions), in accordance with Google’s own privacy policy, which governs Google’s handling of that data before it reaches us.

4. How We Collect Your Information

We collect personal information through:

Quote request and contact forms on our website
Google Ads lead form adverts
WhatsApp and phone conversations
Email correspondence
Site visits and consultations
Automated tracking technologies described in Section 8

5. Why We Collect Your Information (Purpose of Processing)

We process your personal information for the following purposes:

To respond to your enquiry and provide a quote for our services
To assess and qualify enquiries so we can direct them to the right team member
To schedule site visits, consultations, and project work
To communicate with you about your project, including updates, invoicing, and after-sales support
To maintain business records and manage our customer relationships
To measure and improve the performance of our website and advertising campaigns
To comply with our legal, tax, and regulatory obligations
To send you marketing communications, where you have consented to receive them

6. Legal Basis for Processing

We process your personal information on one or more of the following legal bases recognised under POPIA:

Consent — where you have voluntarily submitted your information to us via a form or advertisement
Legitimate interest — where processing is necessary for us to respond to your enquiry, manage our business, or improve our services
Contractual necessity — where processing is required to quote, deliver, and invoice for a project you have engaged us for
Legal obligation — where we are required to retain records for tax, accounting, or regulatory purposes

7. Sharing Your Information

We do not sell your personal information. We may share your information with:

Google — as the platform through which Google Ads lead forms are hosted and delivered to us
Our automation and CRM service providers — used to route enquiries from our website and advertising forms into our internal lead management system
Our website hosting and IT service providers
Subcontractors and suppliers, only where necessary to deliver a specific project, and only to the extent required
Regulatory or legal authorities, where required by law

All third-party service providers who process personal information on our behalf are required to apply appropriate security measures and to use your information only for the purposes we have authorised.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Understand how visitors use our site
Measure the effectiveness of our Google Ads campaigns
Capture UTM parameters and GCLID so we can attribute enquiries to the correct marketing campaign
Improve website functionality and user experience

You can control or disable cookies through your browser settings. Disabling cookies may affect some website functionality, such as pre-filled forms.

9. Cross-Border Transfer of Information

Some of our service providers, including Google, may process or store information on servers located outside South Africa. Where this occurs, we take reasonable steps to ensure that any such transfer complies with POPIA’s requirements for cross-border transfers, including that the recipient is subject to a law, binding corporate rules, or an agreement that provides an adequate level of protection substantially similar to POPIA.

10. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Policy, including any applicable legal, accounting, or reporting requirements. Where you have not proceeded with a project, we may retain your enquiry details for a reasonable period to allow for follow-up, after which the information will be securely deleted or anonymised.

11. Security of Your Information

We implement reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration, or disclosure, including access controls, secure data transmission, and restricted access to lead and customer data among our staff and service providers.

No system can guarantee absolute security. If we become aware of a security compromise affecting your personal information, we will notify you and the Information Regulator as required under POPIA.

12. Your Rights Under POPIA

You have the right to:

Be informed that we are processing your personal information
Access the personal information we hold about you
Request correction or updating of inaccurate, outdated, incomplete, or misleading information
Request deletion or destruction of your personal information, subject to any legal retention requirements
Object to the processing of your personal information, including for direct marketing purposes
Withdraw consent, where processing is based on consent, at any time
Lodge a complaint with the Information Regulator if you believe your information has been processed unlawfully

To exercise any of these rights, contact our Information Officer using the details in Section 2.

13. Direct Marketing

If you have consented to receive marketing communications from us, you may opt out at any time by contacting us directly or using the unsubscribe option provided in any marketing message. We will not send you direct marketing communications without your consent, in line with POPIA’s requirements.

14. Children’s Information

Our services are directed at adults and businesses. We do not knowingly collect personal information from children without the consent of a parent or legal guardian, as required under POPIA.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date.

16. Complaints

If you have a concern about how we have handled your personal information, please contact our Information Officer first so we can address it directly. If you remain unsatisfied, you have the right to lodge a complaint with the Information Regulator of South Africa:

Information Regulator (South Africa) Email: complaints.IR@justice.gov.za Website: https://inforegulator.org.za

17. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Master Ceilings & Drywalling Phone: 079 238 1996 Email: cherise@masterbrush.co.za Address: 233 Ruimte Weg Weirda Park, Centurion, Gauteng, South Africa